Jones, Kristen, "When Beauty is More Than Skin Deep: A Content Analysis of Popular Beauty YouTubers’ Video Strategies" (2020). Electronic Theses and Dissertations.

The following part will focus on the concept of YouTube and beauty vlogs trends to figure out the impact it has on beauty consumer and their purchase intention.

Beauty-related YouTube videos, such as shopping hauls, focus on the conventional femininity that Douglas critiques; they tell viewers what products to buy and how to appear a certain way. However, …

The present research examines YouTube content creators, specifically YouTube beauty gurus, as digital literacy educators and how they can represent STEAM. Beauty videos represent a popular category …

The book fills this research gap by exploring the formation of identity through in-depth qualitative analysis of the actual language of YouTube beauty videos themselves.

This IRB-compliant study aims to explore the narratives of YouTube beauty influencers using Jacobsen’s (2006) Psychology of Aesthetics framework to assess self-aesthetic processing and …