For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid …

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CPC) bid, which is the most you'll typically be charged for a click. Actual CPC is often less than max. CPC because with the Google Ads auction, you only pay what's minimally required to …

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For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply 'max. CPC' – that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid …