Now who doesn’t want a fresh start? The post Lincoln Riley Announces Major NIL Changes Coming for USC appeared first on EssentiallySports.

USC has lagged behind developing a front office to help it navigate the NIL era. Lincoln Riley introduced staff he says will bolster the Trojans.

USC football finally seems to have a plan and structure under Lincoln Riley, but that begs the question: Why did it take so long to do all of this?

A lot has transpired at USC since, as evidenced by the four new faces who addressed the media after Riley: general manager Chad Bowden, linebackers coach Rob Ryan, inside receivers/tight ends coach Chad Savage and corners coach Trovon Reed. All four of those staffers have joined the program in the past month.

USC added to a slew of staff changes by hiring away Wisconsin GM Max Stienecker, who worked for years with Bowden in building a CFP program at Cincinnati.