Upgrade your eCommerce strategy with interactive, shoppable promotions that match today’s customer expectations.

Sephora is the global leader in prestige beauty retail, committed to blending innovation with customer experience across both digital and in-store journeys. As mobile became the centerpiece of ...

Black Friday pushes digital commerce to its limits. Learn how resilience and engagement can turn peak pressure into long-term growth.

Reha Gündüz leads Mircate, the growth engine for modern digital commerce, with 15+ years of expertise spanning loyalty, promotions, engagement, and program strategy & execution. Black Friday pushes ...

Casino Elite is a Belgium-based online casino focused on delivering engaging player experiences across multiple gaming categories. As part of this case study, we spoke with Pierre Decourt, Marketing ...

As marketers, we often plan in quarters but shoppers don’t live by calendars. They live by moments. Summer is packed with them: music festivals that light up social feeds, global sports events that ...

Composable commerce is a modern approach to building eCommerce systems where businesses select and integrate the individual software components, often called “best-of-breed” solutions, that best fit ...

From the high streets of London to the boutiques of Paris, beauty continues to flourish despite economic uncertainties. But what's really interesting is how the industry is changing. Today's beauty ...

Did you know that interactive content sees 52.6% higher engagement than static content? Or that 90% of consumers want more interactive digital experiences? The reason is simple: people want to ...

The landscape of eCommerce content marketing never stands still. Just five years ago, a well-written product description and some high-quality photos were enough to drive sales. Today? That barely ...

In a world where 93% of consumers say video helps them with their purchasing decisions, shoppable videos have emerged as a game-changer for eCommerce brands. Shoppable videos represent the perfect ...

In an era where Spotify can predict your next favorite song and Netflix seems to know your viewing preferences better than you do, personalization has become more than just a buzzword—it's the ...