In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Explore the escalating trend of private equity's investment in wealth management firms and its implications on the financial ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

The patterns that defined Goodmail’s rise and fall still echo in 2025, and they offer cautionary lessons for any company ...

London-based journalist Melody Glass explores how technology, media narratives, and workplace culture shape mental well-being. She earned an M.Sc. in Media & Communications (behavioural track ...

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

In November 2024, researchers at Trend Micro’s Zero Day Initiative disclosed a set of security vulnerabilities in Mazda’s ...

Garry C. Myers III didn’t fit the mold of the modern CEO. He wasn’t flashy, he didn’t go viral, and he never made headlines ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...