Marketers are changing how they advertise around India’s most popular sport. Instead of relying solely on mass campaigns built on big creative insights, they are connecting the entire consumer funnel ...

WhatsApp is exploring advertising. Meta introduces 'Status Ads' similar to Instagram Stories. Businesses can post sponsored ...

X (formerly Twitter) has refuted claims by French authorities regarding algorithm manipulation and fraudulent data extraction. The social media platform stated it has not complied with demands from a ...

WoodenStreet, an Indian furniture company, plans significant expansion. The company aims to quadruple revenue in three years.

Pocket FM has significantly cut production costs using its AI systems, generating over 50,000 AI-driven shows. This ...

The Kerala High Court has introduced a new AI policy. This policy restricts the use of AI in district courts. AI tools cannot ...

Neta and Zeekr, Chinese electric vehicle companies, reportedly inflated sales figures. They aimed to achieve ambitious ...

Shubhranshu Singh, the global CMO of Tata Motors' commercial vehicles business, has resigned after four years. This departure ...

AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative matching. Agencies are building independent data infrastructures to counter ...

Microsoft is expected to endorse the EU's AI code of practice while Meta criticizes the guidelines, citing legal ...

The Board of Control for Cricket in India made significant revenue in 2023-24. The earnings totaled INR 9,741.7 crore. The ...

The European Commission has released new guidelines for AI models identified as having systemic risks, preparing companies ...