Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

You’ve seen it everywhere by now: in Blank Street’s viral Strawberry Shortcake Matcha, in Beyond Matcha toothpaste, as a ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Japan’s aging agricultural workforce is thinning, with fewer young people stepping into tea farming. Add to that rising US ...

The production volume of tencha, the raw tea leaves that become matcha powder, has risen sharply in the past five years, according to Japanese officials.

Experts weigh in on this increasingly popular green drink, cautioning that its benefits might be outweighed by sugars and flavourings.

This takeout-only cafe in Georgetown specializes in chirashi bowls and other Japanese-inspired pastries. But one of its most ...

As matcha’s popularity surges worldwide, Japanese producers face challenges keeping up with the rising demand for this iconic ...