Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and ...

According to people familiar with the situation, Generous Brands, a subsidiary of Butterfly Equity, will pay $500 million to ...

The pending acquisition of Health-Ade Kombucha will grow Generous Brands’ refrigerated-focused beverage portfolio from three ...

Generous Brands’ products will cover juice, smoothie, kombucha, cold-pressed, protein, coffee and alternative soda beverage ...

Adam Waglay, Co-Founder and Co-CEO of Butterfly, says his firm has been on a buying binge while focusing on the food and ...

The sellers are First Bev and Manna Tree Partners, who will also continue on as minority shareholders in Generous Brands.

Generous Brands is a consumer packaged goods (CPG) business that operates the beverage and salad dressing side of Bolthouse Farms and Evolution Fresh. Bolthouse acquired Evolution Fresh from ...

Generous Brands, one part of the former Bolthouse Farms, is to produce and distribute Sambazon’s juice and smoothie brands. California-based Generous Brands will produce the Original Açaí, Dragon ...

Cornell, previously president of fresh, beverages and desserts at The Kraft Heinz Co., will lead Generous Brands. Cornell joined Generous Brands as CEO in January 2024.

US-based Generous Brands, owned by private equity firm Butterfly, has struck a deal to acquire local kombucha producer Health-Ade.