Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and ...

US-based Generous Brands, owned by private equity firm Butterfly, has struck a deal to acquire local kombucha producer Health-Ade.

The pending acquisition of Health-Ade Kombucha will grow Generous Brands’ refrigerated-focused beverage portfolio from three ...

Generous Brands’ products will cover juice, smoothie, kombucha, cold-pressed, protein, coffee and alternative soda beverage ...

The sellers are First Bev and Manna Tree Partners, who will also continue on as minority shareholders in Generous Brands.

According to people familiar with the situation, Generous Brands, a subsidiary of Butterfly Equity, will pay $500 million to ...

Adam Waglay, Co-Founder and Co-CEO of Butterfly, says his firm has been on a buying binge while focusing on the food and ...

MrBeast’s new CEO is hitting Wall Street as YouTuber Jimmy Donaldson’s media empire looks to develop long-term brand ...

On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia ...

Nurture Brands, the fast-growing ethical FMCG group, has switched its charitable donations to focus exclusively on UK-based ...

Canadians are exploring new ways to make a classic cocktail after pulling American booze from their shelves to protest Donald ...