According to people familiar with the situation, Generous Brands, a subsidiary of Butterfly Equity, will pay $500 million to ...

Generous Brands is looking to create a powerhouse in the better-for-you beverage sector, which is dominated by brands such as ...

V8 Original is one of the most well-known vegetable juices on the market, and it’s often promoted as a healthy alternative to sugary fruit juices. However, a single 8-ounce serving contains around 640 ...

As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, ...

Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and ...

In response to the Trump administration's "AI Action Plan," environmental advocates in Indiana, Virginia, and Tennessee said ...

The pending acquisition of Health-Ade Kombucha will grow Generous Brands’ refrigerated-focused beverage portfolio from three ...

US-based Generous Brands, owned by private equity firm Butterfly, has struck a deal to acquire Health-Ade, a local kombucha ...

Generous Brands’ products will cover juice, smoothie, kombucha, cold-pressed, protein, coffee and alternative soda beverage ...

Just in time for rising temps, Bolthouse Farms® and iconic chile-lime seasoning brand Tajín® have teamed up to deliver the ultimate summer refreshment: the limited edition Mangonada Smoothie with ...

HOUSTON, June 23, 2025 /PRNewswire/ -- Just in time for rising temps, Bolthouse Farms® and iconic chile-lime seasoning brand Tajín® have teamed up to deliver the ultimate summer refreshment ...

Butterfly Equity is splitting Bolthouse Farms into two standalone companies The separation is being facilitated by way of separate debt recapitalizations of each business.