Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo clean-up tool that lets AI eliminate distractions.

Apple’s decision to revamp its Apple Intelligence team is a sign of how important the company sees the technology, and how serious it is about getting it right.

While last quarter's overall iPhone sales came in below expectations, Apple CEO Tim Cook said Thursday that iPhone 16 sales are outperforming the prior year in countries where its Apple Intelligence features have launched.