Experts say the surprising success of DeepSeek is a ‘validation of Apple Intelligence’
Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.
Apple reports best-ever earnings even as iPhone revenue slips
Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.
Apple Seeing iPhone Strength in Markets With AI
Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.
Apple’s Next Big iOS Update Will Turn on Apple Intelligence, Whether You Want It or Not
Fortunately, it's super easy to turn off, but it goes to show that Apple Intelligence is here to stay in the walled garden.
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Apple Just Gave Your iPhone a Surprisingly Useful Camera Trick
If you have one of the newest iPhones, the latest software update deliver a simple but surprisingly helpful camera feature.
How to enable Apple Intelligence when booting from an external drive
If you've moved your system to an external drive, Apple Intelligence normally won't work, but there's a workaround. Here's ...
Apple’s iPhone sales during the holiday season slipped despite a highly anticipated AI rollout
Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...
Apple profit tops Wall Street target even as iPhone, China sales fall short
Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...