Apple is ramping up its artificial intelligence ambitions with the hiring of engineers for a new "Answers, Knowledge, and ...

Apple has fallen far behind in the competitive market of AI-powered chatbots, but it may have a plan for an in-house option ...

Apple is working behind the scenes on a new artificial intelligence project that could rival tools like ChatGPT and Google’s ...

Apple has shipped its three billionth iPhone, Tim Cook has revealed during a call for the company's third quarter earnings.

Despite recent criticism about its product outlook, the company reported strong sales of iPhones, Macs and services.

Apple is shifting its approach to artificial intelligence, with CEO Tim Cook suggesting potential acquisitions and increased ...

Apple shook off a thicket of tariffs and a botched entry into artificial intelligence to accelerate its revenue growth during ...

Long seen as the safest Big Tech bet, Apple is heading into Thursday's earnings with its business facing pressure from U.S.

Apple is keeping an eye on consumer behavior as search evolves thanks to artificial intelligence. Barron’s has previously ...

Apple also said on Thursday it plans to spend more on data centers, an area where it typically spends only a few billion ...

On Thursday, Apple CEO Tim Cook said the Silicon Valley company could end up spending nearly $2 billion thanks to President ...