Uber Advertising boss Paul Wright and Lumen Research’s Mike Follett tell The Drum why the transportation company has hitched its wagon to an adland theme in the ascendency: attention.

Retail Media is not limited to pure retailers and anyone with a customer-facing ecommerce site and a ton of first-party data on those customers can play. Ride sharing and food delivery company Uber is ...

Although Uber Advertising was growing rapidly ... Uber uses signals from the nearly 33 million average trips per day completed through its app, as well as location and purchase data from grocery ...

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(Bloomberg) -- Uber Technologies Inc. is pouring millions of dollars into a national ad campaign to push for reforms in insurance policies that it says have been exploited by personal injury ...

In the Uber app settings under “Ride Preferences,” customers can opt in to autonomous rides to increase their chances of being paired with a driverless vehicle. Waymo has been eyeing Austin as ...