We teamed up with our audience to measure TikTok’s unmistakable draw

In a unique experiment, The Washington Post collected more than 1,100 TikTok users’ data so it could analyze how the social ...

Here’s how TikTok ‘power users’ end up scrolling 4 hours a day or more

Washington Post reporters analyzed data from over 800 TikTok users to learn how the app turns people into power users, some of whom spend hours per day scrolling.