Liquid Death, the popular canned water company, confirmed to USA TODAY it will begin selling an energy drink in January 2026.

Red Bull, the energy drink that gives you wings, didn’t start in the flashy streets of Europe. It all began in Thailand with a struggling entrepreneur named Chaleo Yoovidhya, who crafted an energy ...

In the mid-2000s, I was immersed in the energy drink industry, working for a major competitor to Red Bull. This was before the emergence of brands like Monster, Reign, GHOST and C4.

Known for its death-metal-inflected marketing, the company hopes to break into the bustling energy category with a less ...

Food & Drink Gypsy Rose Blanchard reveals recipe for ‘prison-style energy drink’: ‘Homemade Red Bull’ By Brooke Steinberg Published May 22, 2024, 11:50 a.m. ET ...

Finally, there is rain in that desert. Red Bull debuted new sugar-free options this summer, a standby energy drink flavor (watermelon) and a new twist I haven't seen before (strawberry apricot).

The late Austrian billionaire Dietrich Mateschitz took a decade to graduate from university and started out marketing hygiene ...

Energy drinks are increasingly styled not as edgy or dangerous but as wellness products. As STAT reports, Alani Nu, for example, is marketed “as the nectar that fuels today’s effortlessly ...