Sure, my old 5 Series has an M logo on its steering wheel, but that's it. By comparison, this 2 Series has no less than six of them on its body alone (if we include the front brake calipers).

To celebrate 50 years of BMW M, the logo that was first used on that iconic 3.0 CSL race car back in 1972 was reintroduced for one model year only. It was standard fitment on all full M models for ...

On its website, BMW M even shared early designs of cars bearing these colors alongside the American brand's logo. However, this idea was also said to be contested by the group's other designers.