SCHAUMBURG, IL – Raja for Illinois initiated its first statewide television advertising campaign on July 15 for the Illinois Senate primary with the release of an ad titled “Bullies.” The spot ...

Television advertising this festive season is showing a mixed trend. While marquee shows, big-ticket fiction launches and sporting events have drawn stronger-than-expected advertiser interest, the ...

On this day 70 years ago, the first ad – one for Gibbs SR toothpaste – aired on British TV for the first time as ITV launched. Even back then, TV was hailed as effective. The man behind Britain’s ...

FDA expands warning of radioactive shrimp as two more brands recalled World reacts to Jimmy Kimmel's show being pulled over Charlie Kirk comments My Dad Was Gay — But Married To My Mom For 64 Years.

As our New TV for Drummies buyers’ guide looks to the future of the medium, let’s take a moment to look back at what still remains true after seven decades of TV ads. The UK's first TV ad is 70 years ...

“World’s leading beauty brands now at the best price for you,” declared the front page of The Times of India on September 18, in a full-page ad by beauty major L’Oréal. Advertisment A week after ...

With linear TV sliding, Audacy is putting numbers behind a simple fix: move a slice of budget into AM/FM and streaming. Even small shifts extend reach, add impressions, and lift efficiency, helping ...

A common misconception about shampoos for grey hair is that colour correction is the only concern. However, mature and grey hair are as multifaceted a category as fine or curly hair, with each head ...

The vast majority of Canadians who stream TV are also consuming ad-supported content, according to new data from Roku. In its sixth annual Video on Demand Evolution study, company survey Canadian ...

At a time when CTV/streaming services have overtaken conventional linear TV -- both broadcast and cable -- in terms of share of total viewing, a new analysis of publicly reported data for the second ...

Cable’s gross advertising revenue decreased by 5.9% in 2024, reaching $20.2 billion. According to S&P Global Market Intelligence, that’s the lowest dollar total since 2007 and is directly linked to ...