Korean fried chicken brand bb.q Chicken returned to Times Square this week for a large-scale promotional event aimed at expanding the reach of K-Food in the United States. In collaboration with Korean ...

In that vein, Korean offerings read like comfort food for the fine-dining crowd. There’s the crispy-edged dolsot bibim bap with the extra umami of seaweed ($21) or a creamy uni add-on ($25).

bb.q Chicken and Milkis drew 200,000+ to Times Square for a one-day K-Food pop-up celebrating bold spice, creamy fizz, and Korean flavor culture.