Full-scale “Shadow” and Japan-exclusive “Reverse Shadow” replicas to release in the U.S.

Los Angeles Lakers superstar LeBron James will wear a light blue Jordan Brand Unisex 2025 NBA All-Star Game Swingman Player Jersey. For $149.99, the officially licensed All-Star jersey is ...

In addition to the collaboration T-shirt with Tyler, the Creator, the skate brand recently completed a project with Thrasher just last week. The upcoming Supreme x Jordan Brand collection appears ...

Banchero joined Jordan Brand's other three NBA All-Stars (Luka Doncic, Jayson Tatum, and Zion Williamson) on the trip. At a basketball activation Shangai, all four players' signature logos were ...

— Nice Kicks (@nicekicks) January 12, 2025 During last night's 119-98 win over the Portland Trail Blazers, Jacquez scored 11 points and debuted his signature logo with Jordan Brand.

Jordan Brand revealed the new signature logo for Orlando Magic star Paolo Banchero during its tour of China this week. The logo combines Banchero's initials and his jersey number (No. 5).

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.

Jordan Brand is getting ahead of next year's 40th-anniversary celebration of the Air Jordan line by dropping a new ad in the waning days of 2024.

The shoes feature an electric green colorway and the Lakers star’s 77 logo on the tongue. Jordan Brand hasn’t yet announced an official release date for the Luka 4.