As part of National Breast Cancer Month, Dillards is offering complimentary bra fittings on October 10. $5 from each fitting on the 10th will be donated to the Susan B.

THE opening of a new clothing store in Weymouth saw a large queue of people waiting to get in. Primark has officially opened ...

A local organization is hosting its annual event to make sure women in our community have properly-fitted, good quality bras.

Discover the ultimate bra hack you didn’t know you needed! In this eye-opening video, learn how a simple adjustment can ...

Here’s a sneak peek inside the new Primark in Weymouth ahead of its official opening tomorrow. Prior to the much-anticipated opening of the store on 10-12 Westham Road, The Echo was invited down to ...

Be gentle when putting on your bra. • Put the straps on, get your breasts into the cups, hook the back, then adjust. For a ...

Jockey Expands Women's Innerwear Category with the Launch of New Collection as Part of 'Designed to Disappear' Campaign ...

A new specialty bra store has opened in Normal, specializing in fittings and offering a wide range of sizes for women at every stage.

The O Shop is overhauling its name, size, and location, all in an effort to strengthen its commitment to providing properly fitting bras and lingerie to Central Massachusetts.

The vast majority of women wear ill-fitting bras, but properly supporting breast weight can significantly improve both health and confidence. Getting fitted for a bra at London’s legendary lingerie ...

Shoppers heading to Manchester's Arndale Centre can expect to see a familiar face as a popular fashion retailer has re-opened its doors in a new location. Boux Avenue, known for its lingerie, ...

MARKS & Spencer has confirmed their bra fitting service is for customers and staff who are “biological” women after a transgender row at a Scots store, it can be revealed. It comes amid the backlash ...