What are those circles for in logo design? from r/graphic_design "What are those circles for in logo design?" the OP asks on Reddit. And they've opened a whole can of worms.

Jan Šabach, a graphic designer and creative director of the design and brand consultancy Code Switch, says the new logo appears to lack a coherent strategy or represent a clear idea.

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Historically, since the first recorded use of a logo (by Stella Artois in 1366!), these little pieces of graphic design have been heavy hitters in the service of their brands. They’re the most ...