On the developer front, Google said more than 9 million have built with Gemini and over 70 million videos have been produced with the Veo 3 AI model since May. Google Vids, a Veo-powered feature for text-to-video AI generation in Google Workspace, now has nearly 1 million monthly active users.

In news that won't surprise anyone seeing their Google referral traffic tank, a Pew Research Center study suggests that few people explore beyond Google’s AI-written search summaries.

Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.

Google says AI can help surface the most relevant content, but Web Guide could also be a new way for the company to control the top-billed hits.

Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries.

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study on AI Overviews shows clicks significantly drop when AI Overviews are on the page,

The study is based on data from 900 US adults who shared their browsing data with Pew. Based on the study's findings, when an AI overview -- AIO -- appeared in search, users were less likely to click on links when compared to queries that didn't generate AI summaries.

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search.