The firm also said the rebranding means its family of agencies acquired in recent years will be unified into a single communications firm.

While every company aims for revenue growth, only a few achieve accelerated returns. To understand what makes the difference, Egon Zehnder consultants surveyed of more than 500 senior revenue-driving ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

The original February 2nd deadline has been bumped back a few months to May 19th. The original February 2nd deadline has been bumped back a few months to May 19th. is a news writer covering all ...

Forbes contributors publish independent expert analyses and insights. I advise founders & CMOs on visibility and how to tell a better story. This voice experience is generated by AI. Learn more. This ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...

Digital marketing is shifting from keywords to intent. People now discover brands through AI tools, social platforms and video — not just Google. In 2026, companies must align brand presence, media ...

We may receive a commission on purchases made from links. Fitbit is one of the most popular brands in the world for fitness trackers, now also making smartwatches like the Fitbit Versa 4 and Fitbit ...

Mr. Caldwell is the author of “Reflections on the Revolution in Europe: Immigration, Islam and the West.” In Paris on Sunday, Le Monde led its coverage with an article on what it called the ...

Antonio Forenza was working as head of research and development at Rakuten Symphony, a telecom subsidiary of the Japanese conglomerate, when he realized that he needed to find a better way to manage ...

SEE ALSO: Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart, and more We've gathered together just a few of our favorite Fitbit deals from Black Friday below. If you're ...

The Fitbit Versa 4 Fitness Smartwatch earns high marks from Kohl’s shoppers for its sleek, lightweight design, long-lasting 6+ day battery life and advanced fitness tracking features. Customers love ...