Colin Dougan is an industry-leading Creative Director known for his work with top brands. The landscape of creative direction ...

Urban One’s Cultural ROI Study finds Black culture and media defines US consumer behavior, driving brand trust and revenue ...

Rising consumer prices, higher digital engagement and increase demand for sustainable products are causes shifts in consumer ...

For decades, popular sneakers carried instantly identifiable brand markers–like a swoosh, or three parallel diagonal stripes.

From airport lounges to digital security, UCB explains how credit cards are redefining financial convenience and building a culture of aspirational yet responsible living ...

As a teenager, Dichter worked in his uncle’s department store as a window decorator, where he was exposed to and enchanted by ...

From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing ...

By Bernard Kelvin CliveWhen we talk about brands, we often highlight logos, packaging, pricing, or advertising. But behind ...

Brand Authenticity, Generation Z, Consumer Loyalty, Digital Engagement, Structural Equation Modeling, Emerging Markets, Ghana Ofosu-Boateng, I. and Jose, L.M. (2025) Exploring the Impact of Brand ...

It depends on whose ox is being gored. I’m reminded of that old saying after U.S. Rep. Bryan Steil was shouted down repeatedly during what was called a “listening session” in Elkhorn. Steil represents ...

Travel booking isn’t following the old rules anymore. With flexible payment options like Buy Now, Pay Later (BNPL), alternative currencies, and seamless digital payments, travelers are booking on ...

Tom Denari has served as Young & Laramore’s CEO since 2022. He founded the Unreasonable conference in 2019. (Photo courtesy of Paul Schreiber) The members of U2 learned in 2014 that everybody doesn’t ...