The cost of in-game advertising at big sporting events is notoriously high. Circana’s Yeimy Garcia says most brands can find better value around, not during, the game.

Video game hardware sales were down 25% year-over-year at the end of 2024, according to industry-tracking firm Circana. Video game content spending in general was up compared with the previous ...

Chicago, Feb. 06, 2025 (GLOBE NEWSWIRE) -- Circana™ has reached a significant milestone by expanding its groundbreaking Complete Consumer receipt panel to 200,000 static households. This panel ...

Circana has published its December 2024 US recap, revealing Call of Duty: Black Ops 6 finished the year as the best-selling premium game of both the month and, indeed, the whole of 2024.

Receipt panel expansion redefines Circana's Complete Consumer solution by combining consumer packaged goods, general merchandise, beauty, and foodservice insights in one unified view Chicago, Feb. 06, ...

According to the latest Future of B2B Technology forecast from Circana™, 2025 is forecast to grow across hardware, software, and cloud market segments, with expected overall revenue gains of 6%.