The issue of who rides what at the start of each WorldTour season is sometimes described as a sponsors' merry-go-round. However, it’s been a pretty sedate ride in recent times, and this year is no ...

The team have new backers in the form of Chinese investors XDS Carbon-Tech and will race on the brands X-Lab AD9 and RS9 race bikes. Exciting news that also got the cycling world talking recently ...

A cycling retailer has announced it will be opening its third branch in Letchworth later this year. Sigma Sports will be setting up shop at 48 Station Road, opening its doors in the spring and ...

Working with Cervelo meant that the frame and fork could both ... Whenever Cervélo launch a bike it tends to leap frog other brands in technological advances and the other brands scramble to catch up.

The 3000 square foot retail space at 48 Station Road is set to offer a range of premium brands from across the road and gravel cycling and triathlon categories, presenting customers with the same ...

Another high end road brand that you’re not going to see too often on your local trails is Pinarello. The Dogma XC is the bike that Tom Pidcock rode to victory at the Paris Olympics MTB Cross Country.

The Cervélo would be tested against two 90s machines, the Zipp 3001 beam bike and – quite appropriately given the location and Chris Boardman’s connection to the brand – a Lotus 110. Chris Boardman ...

Cowboy, the Brussels, Belgium-based electric bicycle maker famous for its modern take on classic European-cycling designs, is ...

New for 2025, the SuperLogic Streem Handlebar proves that Ritchey’s long-established approach to design can even be applied ...