With cultural impact and unmatched reach, live sports are redefining how marketers build brands and measure outcomes on CTV.

Partnership Expands Super League’s Playable Media Solutions for Global Brands Across Proven, High Volume Advertising Channels ...

The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about ...

Wurl, a leader in the streaming TV industry, today released an iteration of The CTV Trends Report – a collection of ...

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

Connected TV was a star of AdExchanger’s Programmatic I/O show in Las Vegas this week. And I’m not just saying that because I get paid to write about how cool streaming is. Ad tech experts agree with ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming survey in “The ...

The Africa Channel said it is working with Multimerica AdEX to give advertisers an opportunity to sponsor culturally relevant content across connected TV at scale. In 2023, The Africa Channel ...

Powered by VDO.AI proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, ...

Advertisers are flooding Connected TV with dollars, but a new industry report suggests they're flying blind. The missing ...