The MIB has told BARC that it needs to include CTV viewership in its audience measurement framework since more consumers are ...

Advertisers are steadily adopting connected TV as the starting point for their media strategies, but they are concerned about ...

The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

Recognition underscores decade-long commitment to safe, kid-friendly streaming, and family-first technology. CALGARY, AB / ACCESS Newswire / September 29, 2025 / Kidoodle.TV®, owned by A Parent Media ...

Roku’s premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more ...

Roku's premium CTV supply can now be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization. At the same time, this partnership ...

LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in ...

Powered by VDO.AI proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, ...

If you didn’t happen to attend Programmatic IO New York this week, then you missed a great conversation about CTV!

Advertisers are flooding Connected TV with dollars, but a new industry report suggests they're flying blind. The missing ...