The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...

The MIB has told BARC that it needs to include CTV viewership in its audience measurement framework since more consumers are ...

CleanTap claims 100% of the invalid traffic it spoofed was accepted into live programmatic auctions and was successfully bid on by advertisers.

Wurl, a leader in the streaming TV industry, today released an iteration of The CTV Trends Report – a collection of ...

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

BARC, jointly promoted by the Indian Broadcasting and Digital Foundation, the Indian Society of Advertisers (ISA) and the ...

Powered by VDO.AI proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, ...

Tags: @CTV_PR, @CTVComedy, @TheLede_ca, @PaulRabliauskas, @actinggoodtv, #ActingGood  TORONTO (October 2, 2025) – From duo to ...

Advertisers are flooding Connected TV with dollars, but a new industry report suggests they're flying blind. The missing ...

LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in ...

Rakuten TV, through its B2B brand Rakuten TV Enterprise, has announced distribution and technology partnership deals with Ace ...