The I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the ...
The study, "Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory ...
The MIB has told BARC that it needs to include CTV viewership in its audience measurement framework since more consumers are ...
BMW India, in partnership with Interactive Avenues, has launched a series of connected TV (CTV) campaigns in collaboration ...
As brands double down for Diwali, Shubha Pai of Google India, reflects on what shaped this season’s campaigns, from CTV and ...
The Financial Express on MSN
I&B ministry asks BARC to include connected TV viewership in audience ratings
BARC, jointly promoted by the Indian Broadcasting and Digital Foundation, the Indian Society of Advertisers (ISA) and the ...
Powered by VDO.AI proprietary CTV technology, the campaigns successfully engaged audiences across leading media platforms, ...
LG Ad Solutions, a global leader in advanced Connected TV (CTV) advertising, today released a new report, The Art and Science ...
For advertisers, the program offers specialised support in areas like data analytics, audience targeting, and campaign ...
LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in ...
Rakuten TV, through its B2B brand Rakuten TV Enterprise, has announced distribution and technology partnership deals with Ace ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback