When Cracker Barrel last month scrapped a new logo over accusations that it had “gone woke,” it followed in the footsteps of brands from Bud Light to Bumble that are turning the 2020s into marketers’ ...

Cracker Barrel will report its quarterly earnings on Wednesday, giving investors and customers alike a sense of whether the chain is still paying the price for its failed $700 million rebrand fiasco.

Howard Hanna has gotten a makeover. For the first time in more than 40 years, the nation’s largest family-owned firm has launched a rebrand, unveiling a “bold new brand identity” on Tuesday. The ...

BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people ...

Cracker Barrel customers upset with the restaurant chain’s recent plans to revamp its brand have hit the national chain in the pocketbook. During a conference call with investors Wednesday, Cracker ...

Aldi is giving its in-house brands a major makeover, drastically reducing them from about 90 to 26 and bringing them together under a single "The Aldi Brand" label. Brands that maintain their name, ...

On "The View" Wednesday, most of the co-hosts criticized Cracker Barrel's abandoned rebrand — except for Whoopi Goldberg, who felt that the restaurant was due for a facelift. Goldberg said many people ...

A Florida radio station has found success after rebranding as "Trump Country" 93.7 FM and embracing MAGA with President Donald Trump as the face and voice of the operation. WHEL radio, a country ...

Listen to more stories on the Noa app. Sign up for Trump’s Return, a newsletter featuring coverage of the second Trump presidency. Crime in D.C. does seem to be down. Publicly available numbers ...

Senate Democrats are attempting to redefine the GOP’s short-term government funding plan as a partisan proposal as the party evolves its messaging strategy on a brewing shutdown feud. They say a ...

“The Daily Show” examined President Trump’s recent Department of Defense rebrand on Wednesday night, noting that it’s probably “not a good sign when a country that’s not at war suddenly sets up a ...