Wrangler is cooking up a new collaboration. On Thursday, the Kontoor Brands -owned brand unveiled a collection with Whataburger, the Texan burger chain since 1950. Wrangler describes the collaboration as a “quintessential Texas pairing, uniting two iconic brands that have shaped the Lone Star State for over 70 years.”

SAN ANTONIO – Whataburger and Wrangler are teaming up to bring fans a limited-time clothing collaboration. The 33-piece apparel and accessory collection is now available on the Whatastore and Wrangler.com. The media could not be loaded, either because the server or network failed or because the format is not supported.

Just in time for rodeo season, these two timeless brands came together to share their commitments to quality, authenticity and a deep-rooted connection to Texas culture. The Wrangler x Whataburger collaboration officially launched its 33-piece online collection yesterday,