From the moment in late 2024 that Pantone announced it's 2025 color of the year, the ultra-wearable shade mocha mousse, and Pinterest predicted everything from fragrances to nails ...

Start with a radiant foundation for a flawless base, followed by a vibrant eyeshadow palette to express your personality ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are ...

1. **Maybelline Lash Sensational Mascara**: Drugstore mascaras can sometimes rival high-end ones, and the Maybelline Lash Sensational is a testament to that. Its fanning brush and liquid ink formula ...

If your natural lashes are looking limp, the best volumizing mascaras can help you achieve long, lush lashes so good, you won ...

Get smudge-proof, water-resistant, and sweatproof lashes with Benefit Fan Fest mascara. Don't miss this rare deal. Get two ...

Mascara is a popular cosmetic product designed to enhance the eyelashes by darkening, lengthening, and volumizing them. It is ...

If you want sky-high lashes, head over to Amazon right this second. A bunch of mascaras are on sale, including Lancôme Lash ...

Desirae’s Makeup & Beauty Lounge in downtown Bismarck is celebrating National Lash Day by sharing big promotions and favorite ...

The Maybelline Sky High Mascara is on sale at Amazon for $8. The lengthening and volumizing formula has thousands of ...

Looking for the ultimate lash upgrade? Benefit Cosmetics has become a go-to brand for makeup lovers seeking that perfect flutter.

Beth Gillette is the beauty editor at Cosmopolitan with six years of experience researching, writing, and editing makeup stories that range from cherry makeup inspo to setting spray. For this story, ...