The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

McDonald's, a QSR, launched a sauce quest across the internet and stores in Australia to increase McNuggets sales and buyers and generate buzz and fame.

Cold-pressed juice brand RAW Pressery successfully launched on the Indian market with a campaign that put its natural ingredients front and centre.