Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid ...

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a ...

No trade war? That's the good news. The bad news? China's economic struggles could still stifle Asian advertising growth, impacting sectors like luxury goods and automobiles, says analyst Ian ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...

The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine ...

An ongoing investigation into alleged price-gouging by major Australian supermarkets has coincided with shifts in consumer behaviour and brand perception, according to data from YouGov BrandIndex.

There have been many transitions in the ad industry over the last 40 years. Those old enough will remember the transition into ‘desktop publishing’ (DTP) where manual layouts turned into blueprints ...

Brands typically showcase heartfelt narratives that emphasise family, unity, and cultural heritage for Lunar New Year. Ads often feature familiar motifs such as reunion dinners and the giving of red ...