In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

A threat actor, identifying themselves as “Grep,” reportedly accessed the company’s internal Jira server using exposed ...

The conventional wisdom about 2025 marketing trends follows a predictable pattern: identify an emerging technology, ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...

The retail industry is becoming increasingly competitive, so businesses are turning to interactive experiences to set ...

London-based journalist Melody Glass explores how technology, media narratives, and workplace culture shape mental well-being. She earned an M.Sc. in Media & Communications (behavioural track ...