Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

Explore the escalating trend of private equity's investment in wealth management firms and its implications on the financial ...

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

In December 2011, two giants in the travel marketing world—MMG Worldwide and Ypartnership—announced a merger. The newly ...

The patterns that defined Goodmail’s rise and fall still echo in 2025, and they offer cautionary lessons for any company ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...

In 2008, Lexus partnered with multicultural agency Walton Isaacson to build experiential campaigns that actually went into ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.