Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services ...
Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...
Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will ...
Paramount and Nielsen have renewed their measurement partnership after a four-month standoff, effective immediately, the ...
Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...
Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.
A fresh audience measurement, data and analytics agreement has been reached between the dominant TV ratings supplier in the U ...
Just in time for the Eagles-Chiefs Super Bowl on Fox on Sunday, Nielsen has increased its out-of-home measurement to now ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.