"I'm basically always out of stock." Farmers issue warning over crisis that could drive up price of beloved tea: 'It damaged the bushes' first appeared on The Cool Down.

Five-spice chicken fried steak, a Beef Noodle Sandwich and a Biergarten Brat are among the best things our reporters ate ...

Grab your matcha latte's, tight shirt, and baggy jeans as we explore the world of 'performative men' and how they came to be.

You’ve seen it everywhere by now: in Blank Street’s viral Strawberry Shortcake Matcha, in Beyond Matcha toothpaste, as a ...

Experts weigh in on this increasingly popular green drink, cautioning that its benefits might be outweighed by sugars and ...

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Good & Proper, a London-based specialty tea supplier, has relaunched its House Matcha, a product crafted by renowned Japanese tea master Hiroshi Kobayashi, designed specifically for making matcha ...

Matcha demand is surging globally, driven by social media buzz and Japan tourism, leaving producers struggling to keep up, vendors say.

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

This week’s Out of Touch Adults’ Guide to Kid Culture explores emerging youth trends and viral internet phenomena, including the use of the term “clanker” the unexpected viral fame of Japanese model ...