Kontoor Brands, owner of denim giants Wrangler and Lee, is expanding its portfolio with the addition of global outdoor and workwear brand, Helly Hansen.

Kontoor Brands president, CEO and chairman Scott Baxter stated: "We are thrilled to welcome the Helly Hansen team into Kontoor Brands and to build a future together that creates s

The addition of Helly Hansen, which was acquired from Canadian Tire Corp., is expected to accelerate sales, earnings and cash flow for Kontoor, the owner of the Wrangler and Lee brands, while furthering its reach in the outdoor and workwear market.