Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and ...

US-based Generous Brands, owned by private equity firm Butterfly, has struck a deal to acquire local kombucha producer Health-Ade.

The pending acquisition of Health-Ade Kombucha will grow Generous Brands’ refrigerated-focused beverage portfolio from three ...

According to people familiar with the situation, Generous Brands, a subsidiary of Butterfly Equity, will pay $500 million to ...

Generous Brands’ products will cover juice, smoothie, kombucha, cold-pressed, protein, coffee and alternative soda beverage ...

The sellers are First Bev and Manna Tree Partners, who will also continue on as minority shareholders in Generous Brands.

Adam Waglay, Co-Founder and Co-CEO of Butterfly, says his firm has been on a buying binge while focusing on the food and ...

MrBeast’s new CEO is hitting Wall Street as YouTuber Jimmy Donaldson’s media empire looks to develop long-term brand ...

On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia ...

The 27-year-old "Euphoria" star is featured in a new American Eagle Fall 2025 denim campaign with the tagline "Sydney Sweeney ...

Nurture Brands, the fast-growing ethical FMCG group, has switched its charitable donations to focus exclusively on UK-based ...