Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and ...

The sellers are First Bev and Manna Tree Partners, who will also continue on as minority shareholders in Generous Brands.

According to people familiar with the situation, Generous Brands, a subsidiary of Butterfly Equity, will pay $500 million to ...

Generous Brands’ products will cover juice, smoothie, kombucha, cold-pressed, protein, coffee and alternative soda beverage ...

US-based Generous Brands, owned by private equity firm Butterfly, has struck a deal to acquire Health-Ade, a local kombucha maker, from investors First Bev and Manna Tree Partners. Financial terms of ...

The pending acquisition of Health-Ade Kombucha will grow Generous Brands’ refrigerated-focused beverage portfolio from three ...

Generous Brands is a consumer packaged goods (CPG) business that operates the beverage and salad dressing side of Bolthouse Farms and Evolution Fresh. Bolthouse acquired Evolution Fresh from ...

Generous Brands, one part of the former Bolthouse Farms, is to produce and distribute Sambazon’s juice and smoothie brands. California-based Generous Brands will produce the Original Açaí, Dragon ...