All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

There's no denying the staying power of Samsung's The Frame. The company struck gold in 2017 when it debuted the TV that blends in with your home decor and shows art pieces when not in use. As popular as the model has become,

CES hasn't even started yet but consumer reporter Steve Noviello has already found cool new technology to show you. These are some of his favorite products from a Samsung preview event.

Samsung announced that it's bringing a popular feature from the company’s phones and tablets to its TVs. Live Translate does what it says on

LG, Samsung, TCL and Panasonic all announced new TVs this week. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more In recent years, the Consumer Electronics Show has been the go-to place for the biggest TV manufacturers to show off their upcoming lineups — and CES 2025 was no different.

Samsung is making your smart TV even smarter at CES with Vision AI. It’s no little-known fact that Samsung has gone all in on AI technology. We heard the company talk about it during its last two Unpacked events,