Generous Brands is looking to create a powerhouse in the better-for-you beverage sector, which is dominated by brands such as ...

Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and ...

As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, ...

V8 Original is one of the most well-known vegetable juices on the market, and it’s often promoted as a healthy alternative to sugary fruit juices. However, a single 8-ounce serving contains around 640 ...

According to people familiar with the situation, Generous Brands, a subsidiary of Butterfly Equity, will pay $500 million to ...

The firm has acquired the business through Generous Brands, which is its platform for protein and nutritious chilled ...

Brunel pension pool lines up new natural capital mandate; Manna Tree Partners completes its third exit; UK government told to ...

The global pea milk market is witnessing significant momentum as consumer demand for sustainable, nutritious, and ...