Scent is transforming everyday products. From rose-scented tyres to textiles and car interiors, smell is now a key element in design and branding. New technologies ensure fragrance survives ...

Fragrance is getting stronger. We already know this. Rich gourmands, smoky woods, heavy musks—perfume performance is at the top of everyone's minds. It makes sense: Toting around a big bottle of juice ...

Want to smell like a star? While plenty of Hollywood guys have featured in fragrance campaigns over the years — who could forget Adam Driver’s viral transformation into a centaur for Burberry? — ...

At Cosmopolitan, fragrance launches don’t just cross our desks. We test every single one. Namely, I do—hi, I'm Beth, beauty editor and resident office perfume spritzer. When something releases, I rip ...