Companies that focus on long-term partnerships instead of one-off transactions are better able to build a scalable revenue model, establish brand trust and define the marketplace. However, this type ...

A McKinsey Global Institute study predicts that nearly 375mn workers worldwide will need to shift occupations or acquire new ...

The shift toward a unified customer lifecycle can’t be done at a surface, optics-only level. A cross-department meeting or ...

For retailers looking to boost customer engagement and foster long-term loyalty, managing the Rule of 7 with positionless marketing helps brands execute this strategy efficiently.

Learn how Senior Director of Loyalty and CRM Rachel Dorfman and her peers work in tandem to help the company’s customers ...

Decisive, operational AI is making its way into business, but ensuring worthwhile investment requires knowing which workflows ...

An exclusive interview with Pfizer’s Wayne Simmons on reshaping customer experience by listening to those interacting with ...

Customers are the lifeblood of your company, but trying to keep them happy at all times can drain resources, threaten profit margins, and sap employee morale. And sometimes, managing one client ...

Learn More In the generative AI age currently sweeping the business and tech worlds, CRM (customer relationship ... initially under the name Bpm’online (it became Creatio in 2019).

Embedded lending’s alignment with modern SMB demands allows it to create a robust loyalty loop – from acquisition by promising a value-added, point-of-need service that puts them first to retention by ...