Sydney Sweeney stars in American Eagle’s Fall 2025 campaign, featuring comfortable, affordable denim. Sweeney also co-designed a pair of jeans for the collection, and an InStyle editor tried them before everyone else.

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney

Sydney Sweeney has fronted a new American Eagle ad campaign, featuring tight jeans, retro visuals and one very questionable pun that seems to have sparked a culture war.