This process is based on Gap Analysis. Supposedly, the competitor who manages to execute it better and more wisely (and also carries out the strategy with consistence and persistence)—will be the one ...

Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

Companies are realising that to do their part on sustainability, their approach to corporate strategy needs to shift. More executives are coming to terms with the risks of not not doing enough to ...

One of the most underutilized tools today for developing hearing healthcare strategy is the consumer-patient journey. Mapping the journey, with its hidden barriers and accelerants to care, helps ...

A product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, ...

Does everybody see themselves as the chief strategy officer in your company? This fourth article in my series explains that empowerment and accountability don't mean a free-for-all in a people-first ...