The latest shade to take off is “gingerbread red,” a color that has over 1.4 billion views on TikTok. It’s seriously perfect for winter — and not just because it has a cute, seasonal name.

It's hard to obtain, and it's hard to maintain—if you have dark hair, you may have to bleach it before you dye it red, for example—and it can easily become to brassy or lose its vibrancy.